Is Your Direct Mail Campaign Putting Your Law License at Risk?

Posted Leave a commentPosted in Direct Mail, Newsletter, Success

By Van Hardenbergh “Thou shalt not place thy license at risk” is the absolute First Commandment of direct mail for lawyers. As Officers of the Court, we have the distinct privilege to practice in a profession that is elite, discriminating, and selective. However, the practice of law is a jealous mistress, and she tolerates few […]

CAMS Integral to Success of New Tidewater Traffic Defense Partnership

Posted Leave a commentPosted in Direct Mail, Legal News, Member Spotlight, Productivity, Success, Technology

Tidewater Traffic Defense is the Brainchild of Ed Railey When Ed Railey started his new venture, Tidewater Traffic Defense, he turned to CAMS for help with direct mail marketing. It’s been an interesting ride. Tidewater Traffic Defense is a subsidiary of Railey and Railey, PC, based in Courtland, VA. (The other Railey is Ed’s dad, […]

Why Attorneys Need a Unique Selling Proposition (USP)

Posted Leave a commentPosted in Direct Mail, Success

After reading that headline you’re probably asking yourself why attorneys need a unique selling proposition—or maybe even wondering what it is. A unique selling proposition or USP is a short, simple statement that tells how your product or service differs from the competition. The USP is the foundation of a company’s marketing plan and conveys […]

Big Savings Now Available With Our New Local Zips Cutout Feature

Posted Leave a commentPosted in Direct Mail

Sending letters to defendants facing criminal and traffic charges brings the greatest return when the defendant lives far from the courthouse. Locals will usually go to court themselves since it isn’t that far, or they already know a local lawyer. This year we experimented with a client’s list by removing all defendants living in the […]