Sending letters to defendants facing criminal and traffic charges brings the greatest return when the defendant lives far from the courthouse. Locals will usually go to court themselves since it isn’t that far, or they already know a local lawyer. This year we experimented with a client’s list by removing all defendants living in the county they were charged in or a nearby location. By reducing wasted materials and narrowing our focus to clientele charged with an offense far from home, we cut over $7,000 from their annual marketing expenses and their revenues actually went up! This feature is only available for our fulfillment clients.