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By Mari Hardenbergh The buzz word in the direct marketing world today is TARGETED. What’s so great about targeted advertising? Traditionally, targeted advertising is a means of ad placement that is based on the buyer’s habits or prior history of purchasing. It’s also tied to demographics such as location, age, gender, education, and interests. This […]
We’re excited to announce the launch of a new website that will allow subscribers to search all Virginia jurisdictions for any and all traffic or criminal cases, without having to search individual jurisdictions. As most of our subscribers know, the database found at courts.state.va.us requires searchers to know the specific jurisdiction in which a case […]
How Adding Direct Mail To Your Marketing Plan Can Enhance Your Revenue Stream Through the years, lawyers have looked down on marketing. They feel their industry – and only their industry – should be exempt from the normal laws of business. This is of course, a ludicrous idea. The truth is, lawyers have always engaged […]